Which principle is part of John Keller's model of motivational theory?

John Keller's model of motivational theory, known as the ARCS model, identifies four essential components that are crucial for motivating learners: Attention, Relevance, Confidence, and Satisfaction. The first element, Attention, emphasizes the importance of capturing and maintaining learners' interest in the subject matter. This can be achieved through various instructional strategies that engage learners and stimulate their curiosity.

By fostering attention, educators ensure that learners are focused and actively participating in the learning process. This foundational aspect sets the stage for effective learning, as it encourages students to engage more deeply with the content. When learners are attentive, they are more likely to absorb information, relate it to their personal experiences, and retain it for future application.

While memory, practice, and feedback are also important elements in the learning process, attention serves as the initial and essential step in motivating learners to engage with the material and ultimately enhance their educational experience.